Today, people are viewing more and reading less. People are going to videos to find the answers to their questions. Views are now the way to track traffic and to know if a business is making profit. Creating regular content maybe a task because small businesses have others at hand,but this article will explain why a small business must create regular content.
According to Inc. article titled, Why You Must Push Out Content Consistently to Be Successful?, When you consistently create content, you create credibility and authority. Your audience will see that you’re a company that care about their audience and want them to always be up-to-date. They will begin to feel like they can trust you and you will become their go to source.
YouTube is the second most used search engine according to a Vidyard.com article called, 17 Reasons Why Small Business Need (More) Video. If you’re consistently posting your videos to YouTube, you have a greater chance of being found. If you are a business that create a lot of “How-To” videos than it will be in your best interest to be on the site because their video searches are up 70% year after year since 2016. That is definitely a great way to generate those customers. Since the YouTube/Google partnership, you will be on Google as well. By posting a lot of content, you are fifty times more likely to be on the first page of a Google search result. If you are a business that sells a product or provide a service that can be complex like home security because of the many products involved or a hair care line that want their products to be used in steps, it is best to have multiple videos. The reason is that it helps your audience understand the product or service more. It increases their understanding by 74% when they watch a video instead of read text. You want the foot traffic to receive the revenue you need to make your business grow. These are the ways to achieve it.