This video is about your business’s brand. The mission, message, tone, and style should all be cohesive in your brand. If the business is controlled by one person or if they’re the face of the business, then that person should tell the story of how they started to where they are now. The overall reason of a brand video is for your audience to know what the business is about.
This video gives an in-depth explanation of the product or service that the business provides. It can be made in a variety of ways but should follow a guideline. The guidelines are provided by Lemonlight’s article called, What Is an Explainer Video? Here’s Everything You Need to Know. For the video to be effective, it must also follow the What? How? And Why? If these points are met, then you have a great video.
What helps a customer solidify their decision in a business is a testimonial video. It is when a consumer give feedback on a business’s product or service. It can be created by the business or customers can submit videos to the business. The latter option is more effective because it shows that a customer was so satisfied with the product or service that they would take time to create a video and share it with the world. This video helps credibility.
Now one can see why these videos are important to have. They help customers understand what you stand for, what you do, and what people are saying about you. Having these videos can help answer a lot of questions that customers could have.