A step By step guide- Create your First Video
Choosing Video topic :
Do not try to fit everything in.
Create separate videos for separate topics: Products; testimonials, training, tutorials , product reviews, about us stories, interviews and many more .
The process is not difficult once you brainstorm and figure out your urgent needs .
Keep the length of each idea 1-3 minutes in length.
TELL A GOOD STORY —
You need to come up with with a story idea.
Narrow it down to product review, testimonial, promotional video interview etc.
Your Script should answer these three questions– WHAT ( products) WHERE ( location) and HOW to get in touch.
Write a basic 2 column script
Audio in column 1 and video on Column 2. E.g Audio| Meet Jane owner of Video| pic of Jane. I will post some links at the bottom of the page.
Insert CALL TO ACTION – What do yo want your audience to do Buy? Sign up ?
End the video with Contact Information for your Website and Social Media.
I will break down the corporate manual in 5 days for you to follow :
Most corporate videos become boring after the first few minutes or so because its a talking head video who is not an actor. But there are lots of ways one can make a fun video project which converts:
Share Experiences and involve other people in the process!
Create Engagement !
I know it is important for you to talk about your product but your viewers will be more interested when you have told me a personal story about the the product. Recently I visited a an event held by the FeelBeatifulToday.org an amazing organization that does meaningful art work with cancer patients.
They had a tonne of jewelry products and each of them were unique in its make. What stood out was the story behind each one of these products . Each bracelet had a name and there was a story and who and how they were were created.
I loved the fact that it was more than just a bracelet.
Check out one of their products and the story behind them
STORY LAYOUT – ENSURE CREATING A MONTAGE|
Opening Graphic or Logo
Announcer : Introduce your story
Pictures: Close up videos of Product in use.
Announcer/ Voice over: Gives background about your product and why your product is unique.
CONCLUSION – LAST BUT NOT LEAST CALL TO ACTION
Buy Today or sign up today
End with website information and Contact Information.
Links to various two column scripts : Commercial written in two column script format |